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How does Facebook make money?

Users can access Facebook on mobile devices and desktops. Advertising revenue represents more than 90% of the firm’s total revenue, with more than 45% coming from the US and Canada and over 20% from Europe. Innovation may be hard to define but, to borrow from former U.S. Supreme Court Justice Potter Stewart, you know it when you see it.

How much did a Facebook outage cost Facebook?

With the bulk of Facebook's revenue coming from advertising, and with advertising across its platforms largely rendered useless at the moment, an outage may have already cost the company as much as $100 million in lost revenue.